Özet:

With the development of technology, the programs and applications that are oriented towards designs are also changing. Today, the concept of artificial intelligence is also widely used by taking an effective role in this development. While discussions are on what artificial intelligence systems are, how this field is formed, how they form societies today, what their boundaries will be and the future of artificial intelligence, artificial intelligence systems are also rapidly developing themselves. In this context, the forms and content of the broadcasting services are also changing every day. With the increase in user experience, artificial intelligence algorithms are also developing, offering the viewers different interaction design possibilities. The subject of the study is to provide a different perspective on the designs made by Netflix’s brand, the small pre-view images (thumbnails) that the company uses for promotional films, the methods of creation, the presentation of a proposal of approach in the context of the graphic design principles. The universe of the research will be created by Netflix, and the sample will create the titles of the films and visual design items that the service offers. The purpose of the research is to be designed in accordance with the rules of the used artificial intelligence algorithms, visuals, graphic design principles? In which areas can artificial intelligence algorithms be regulated? In the designs created, in which points of graphic design, difficulties are experienced? seeking answers to your questions. As a method, a Netflix-made internet series will be evaluated by an image analysis method in the context of the graphic design principles, small preview images, headlines and visual items of different results in different personal profile accounts. As a workplace, small pre-view images of the 2018 internet series "Hakan Guardians/The Protector" on Netflix platform have been identified.

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