Özet:

The concept of health tourism is raised as an important topic in the tourism research literature. Health tourism involves people who travel to a place outside the region they live for treatment purposes. Health tourism is a sector that allows health institutions to develop and grow by using the potential of international mobility for health purposes. Due to her natural facilities and relatively low travel costs, Turkey can be an important player in the global health tourism market. For this reason, in recent years, various institutions have started to investigate the potential of health tourism in Turkey. In order to contribute to these efforts, the study focuses on empirical modelling of the demand for health tourism in Turkey. Three models are established and estimated to achieve the goal of the study. The results draw attention to two important considerations. First of all, Turkish data available for health tourism is insufficient and weak. As a second important result, it is found that the experience and experience gained by health tourists from past visits have a weak impact on the number of visitors to Turkey's health tourism.

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