Özet:

An approach to forming the optimum mechanism of ensuring the coordinated cargo delivery process management with the transfer in general transport nodes, based on the theoretical and methodological tools of game theories and agreement between the participants of the cargo transportation process under the "door to door" scheme was presented. The preconditions of the problem of cargo transfer process management in terms of network relationship marketing were considered. The problem of ensuring the coordinated cargo delivery process management in the form of a non-cooperative game with non-opposite interests was formulated. The structure of the network model of relationship organization of the general transport node entities within dual interactions with the multimodal transport operator was characterized. The procedure of dual relationships in the interaction network of cargo transportation and transfer participants was formalized. The law of cargo delivery process management, including transfer in general transport nodes, was substantiated, and the conditions under which there is a stable equilibrium point for the interaction network were determined. The mechanism of coordination of cargo transfer process management, which is a non-manipulable and Pareto optimal was presented in an analytical form. The method for implementing the law of cargo delivery process management in the context of ensuring the «game» interaction of a set of the contacting systems «multimodal transport operator - port/stevedoring companies - railway administration» was developed. The data characterizing the efficiency of introducing this method in the practical activities of forwarding companies were given. Author Biography Арсен Олегович Мурадьян, Odessa National Maritime University, Mechnikova 34, Odessa, 65029 Assistant Department "Operation seaports"

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