Özet:

While the internet is an alternative medium of interaction or information, with the Covid19 pandemic period, the internet has become a primary area for information communication and consumption. Online shopping has become widespread with the closure period and the information sought about the products and services subject to this shopping has been obtained from online environments. It is known that consumer experiences and evaluations are not only reliable sources of information, but also have an impact on the purchasing decision for a product or service. From this point of view in this research, the relationship between the number of evaluations and the order of sales was discussed by comparing the evaluations made for the products on the trendyol.com online shopping site and the sales order of the products, and it was investigated whether there was a parallelism between them. Netnography method, one of the qualitative research methods, was used in the research and the data obtained were analyzed by subjecting them to descriptive analysis. In the study, an answer was sought to the question of whether online reviews have a direct effect on purchasing. In this context, the status of the most evaluated products among the best-selling products was questioned, and an evaluation was made within the framework of sales order and evaluation order. As a result of the research, products with parallelism between consumer evaluations and the sales ranking of the product were determined. In addition, it has been determined that there are products that we can call "talked products", which are not among the best-selling products on this online shopping site, although they are in the first place in the evaluation order. The results were discussed in the perspective of the literature and various suggestions were made.

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