Özet:

Study aimed at supporting psychological capital was conducted with the assumption that the psychological capital would have a positive impact on the corporate reputation, resulting in an increase in corporate reputation. The relationship between the psychological capital and the corporate reputation is referred to as the relationship between the psychological capital levels of the members of the organization and the reputation phenomenon in their minds while the members of the organization perceive the institution, so in the framework of the study this relationship has found the area of examination with all aspects. More in detail, the subdimensions of psychological capital; self-capacity, hope, optimism and endurance and the subdimensions of corporate reputation, emotional attraction, vision and leadership, service and products, social responsibility, work area and economic performance have been studied. The sample of the study is made up of 203 participants who work as administrative staff in the Giresun University center and other districts, selected by the easy sample method within the universe. The analyses performed include frequency distribution for the determination of the socio-demographic characteristics of the researchers, disclaimer factor analysis, internal consistency analysis, visual analysis, correlation analysis and regression analysis for the test of the relationship between the research variables.

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