Özet:

The article is devoted to the substantiation of some stages of semantic-cognitive research of mega-concept "Creativity" in artistic speech. The analysis general scheme and its theoretical justification are proposed. This approach was applied in other works of the authors, which they refer to in the given article, for the reconstruction of the mega-concept "Creativity", and made it possible to reveal the features of individual artistic consciousness of Prigov. The article outlines the general scheme for analysis of mega-concept, a new method of associative superposition used for interpretation of the texts with no direct concept nomination is also mentioned, but only the first stage of the study is presented in detail: that is a description of the formal structure of this complex mental formation, being built on the basis of lexicographic analysis and reflecting the scientific understanding of this concept. Thus, this work is a kind of theoretical generalization of the study.

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