Abstract:

Online food delivery is becoming very popular day by day and is become a fashion now to order food online from home or workplace. Quick service restaurants (QSR) are growing very rapidly all over India due to its quick food preparation, consistent quality taste and minimum service time. In last decade tremendous growth in ordering food online seen in this sector. With the change in customer food preferences and food habits, ordering food online from quick service restaurants become most preferred destination for food lovers. Nowadays people start ordering parcel food from restaurant as well as quick service restaurants. Online food ordering is becoming very popular all over the India due to ease in use, convenient mode of payment, choice of food offered by QSR outlets, number of outlets available on apps which offers discount and coupons on online food ordering and food order delivery service to your doorstep. In today’s competitive world, the restaurants and various fast-food outlets must often upgrade their menu in order to satisfy the need of customers and their demand, online food ordering is much popular among the younger generation due to attractive offers and discounts offered by online food ordering apps. The present paper focuses on factors influencing on customer perception while ordering online food. People from Pune region selected for this study, and it is found that the customers of all generation like quick service restaurant food. They are very much happy with the online food ordering app. The future of online food ordering companies seen brighter.

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