Abstract:

The researchers have a very important place in the field of communication. Because the spectator is in a very important position, receiving the message and sending it to the source through feed, causing advertising and advertising. In addition, the viewer is a citizen who gives the administration through political participation, a consumer who uses the goods and services according to his own preferences. The diversified identity of the spectator has also prepared the ground for the development of the spectator's research in the direction of different goals. The most important common point of these research is to try to determine in which direction the audience’s preferences, views, thoughts, attitudes and attitudes are. In communication research, the audience has been treated in a more passive (edilgen) way, which is often directly exposed to the media influence under the paradigm of "influence research". After the 1970s, it became more active with the approach "Us and Doyums". Again, the perception (commentation) and the approach of cultural studies came from the idea that the audience is more active in the face of the mass communication means. The research in Turkey indicates that the number of viewers-centered studies has increased. The spectator has a active role in every environment, and this reflects the spectator's research. On the other hand, research focused on the cultural functions of the media has focused on the processes of contributing to the socialization, education and cultural development of the audience through the media. Here this study deals with the audience research in Turkey, the main development stages and the classifications of these research. Thus, both the course of the audience’s research has been revealed and the research that has been revealed for different purposes has been studied under common titles. The audience research in Turkey is gathered under three titles: institution and organization research, research focused on the cultural functions of the media, research carried out according to the position of the audience. According to these titles, the research identified by literary scan has been studied and a general assessment of the audience research in Turkey has been made.

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