Özet:

This study aims to develop an understanding of the price perception in tourism from the perspective of local tourists. It is intended to identify the factors that determine the price perception of indigenous tourists. In this scope, data from 403 indigenous tourists who have visited the destination of Antalya have been collected in the framework of the easy sample method with the survey technique. As a result of the analysis of the collected data, the price perception of local tourists has been achieved in six dimensions, including price awareness, sales trend, price-quality relationship, price mavenism, prestigious sensitivity and value awareness priority. Comparing these dimensions with the demographic and other identifying characteristics of indigenous tourists, significant differences have been achieved in gender, age, monthly income status, occupation, stay time, the number of people travelling and the frequency of travelling. In the perspective of these differences, recommendations are presented to tourism companies.

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