Abstract:

With the impact of technological developments around the world, the increase in production and consumption in parallel, the damage to natural resources and the environment has reached significant levels. Environmental organizations continue to work around the world to ensure awareness and take necessary measures in order to ensure that life is threatened. At the same time, with the signing of global climate agreements, various legal regulations are implemented, such as compulsory recycling, the use of renewable energy sources. With the sense of sustainable economy in light of all these developments, the production of environmentally friendly, green products has increased in recent period. The promotion, advertising and marketing work of green products and services also contributes to the awareness of consumers and the development of environmentally sensitive consumption habits by individuals. In this study, the consumer’s awareness has been studied by environmentally friendly green products and environmental statements in advertising.

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