Abstract:

Sports has become an industry today and has become a billion-dollar economic value. The sports clubs and organizations, who want to gain greater shares from this huge market, have realized that they need to pay attention to the branding process and draw new road maps for themselves. The use of old types of logos in social media and other digital media, emerging with the new media concept, can lead to some problems. Therefore, many sports clubs and organizations feel the need to review their brand images. This issue, which is quite important, pushes sports property to root changes or efforts to modernize its logos, which are the most basic building stone of their visual identities. In the study, the logos changes in main sports properties were tried to be studied in the framework of quality research methods; the changes that occur in current samples were aimed at being analyzed and transmitted in accordance with the opinions of experts.

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