Abstract:

Digital learning media is a definite need for the current industry. Combining digital activities into the broader strategy becomes a challenge as the companies don't yet have strong digital capabilities. The study aimed to explore the students' perception and digital platforms towards the Effective Use of Digital media for Skill Enhancement programs of the educational institutes offering technical courses. The study was conducted to identify gaps in existing systems and effective use of digital marketing tools of various skill enhancement programs, which can be introduced by technical courses institute to enhance the profitability and brand image. The study employed Quantitative Methods and descriptive research for data collection and report compilation. The paper concluded the two factors, namely Job Specific skills and Careful Planning, that influence customer perception of online marketing for skill enhancement programs. The findings may contribute to the existing knowledge of e-learning technology as an educational resource. The results may also benefit the practitioners in customizing online programs in the institutions. 

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