Abstract:

Being aware of its own self through social interaction with other people, humanity is discovering new ways to meet the need for socialization and to interact with other people based on communication in the 21st century. The social isolation that emerged with the Covid-19 pandemic is an important obstacle to the social life of modern people and the sustainability of the entertainment industry. However, in line with the need for socialization, people create their own online social activities by overcoming these obstacles with the communication technologies of the age. This new sector, which emerged at a time of global crisis, allows the formation of new economic capital of digitalization. Within the scope of the study, the adaptation of the entertainment sector, which experienced a shrinkage in its economic volume during the pandemic, to the digital world as a way of salvation is examined. Various online activities carried out in line with this review have been examined in detail, and the future of the sector is discussed with the findings obtained.

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