Özet:

Halal tourism in rural areas is Islamic or religious and creative economic activities supported by facilities and other support from stakeholders such as village governments, communities, and travel entrepreneurs to comply with sharia provisions. The purpose of this research is to describe the tourism potential of Landungsari Village, Pekalongan City, to explain creative economic activities there that empower rural communities, to create a model or concept of a tourism village based on Islamic values and creative economy. This type of research includes field research because in its implementation this research collects information and data from Kampung Canting Landungsari, Pekalongan City, with observations and interviews with stakeholders engaged in tourism, MUI, and the Landungsari village community, and always documents the required data during the research process. The approach used in this study is qualitative. The results of the research prove that Landungsari Village as a sub-district with a majority Muslim population has great potential to organize halal tourism in rural areas based on sharia principles. In addition, Landungsari Village is also part of "Kampung Canting" which is famous for its various creative economic activities. This can be proven from the existence of many canting cap craftsmen who have qualified expertise in making good canting caps with beautiful batik motifs scattered in Landungsari village. The potential of Landungsari village as a creative economy-based halal tourism in Pekalongan City has the following conceptual framework, namely mapping activities of tourism Landungsari village, halal tourism Landungsari village indicator, potential development of Landungsari village, community empowerment at Landungsari village, and implementation of the creative economy at whole tourism activities at Landungsari village.

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