Özet:

Abstract The international insertion implies a bond with the global chains of value at the present and it is, in that context, essential condition for development processes that are undertaken at any level, still when the insert per it is not implied the development automatically. In Cuba, still when a favourable juncture is evidenced for the advance of projects of local development, and the role of the international insert in these chains is recognized, a group of legal, financial and institutional factors obstruct the possibilities of territorial insert. Taking in consideration the identification of these elements, the characterization of the world market of the cocoa and the productive chain of the cocoa in Baracoa, the perspectives of external insert are determined for the cocoa baracoense, ending up tracing three big actions and other more specific: I) to have a product with capacity to attract the foreign investment; II) to modify the legal, financial and institutional context, for the sake of facilitating the insert of the small local producer; and III) to promote the municipal development, starting from the derived benefits of the insert in the global chain of value.

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