Abstract:

Research Paper The purpose of this study is to determine the effect of social media applications on consumption trend according to the socio-demographic characteristics of consumers. In the study, survey technique was used to collect data, and the data obtained were analyzed with the help of SPSS package program. As a result of the study, it was found that there is a statistically significant difference in descriptive findings regarding the effect of social media applications on consumption trend according to gender, marital status, age group, monthly personal income and daily time spent in social media. There is no such difference in terms of the educational background of the participants and their occupational variables. These results show that consumption trends are affected by social media applications, albeit in different dimensions

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