Özet:

In this study, the socio-economic characteristics of the producers engaged in organic farming activities in Giresun province, the general structure of the enterprise and the purpose of its activity, the sources of information, organic product preferences, the marketing situation, and the problems encountered were examined. At the beginning of the organic product production preferences of the participants, hazelnut comes first with 81.00%, followed by vegetable production with 14.8%, and fruit production with 4.8%. The most important source of information for producers (85.7%) is the Ministry of Agriculture and Forestry. It has been determined that the gender of the producers and the purpose of starting organic agriculture and the product grown are related. Although male producers started organic agriculture to earn more income, it was determined that women also started with the aim of growing healthy products and benefiting from organic agriculture support. While male producers frequently produce hazelnuts, it has been determined that women also produce vegetables and fruits along with hazelnuts. The producers participating in the survey emphasized that they do not have an organic market to market their products and that they are offered to the market in the same way as traditional hazelnuts. As a result; Increasing government subsidies and developing various marketing strategies can enable more people to produce and consume organic products.

Anahtar Kelimeler: