Abstract:

The developments in information technology have affected the tourism sector as well as every sector. With the spread of Internet-based products and services, consumers have begun to get away from the classic shopping methods. Internet and information technology have made it possible for the consumer to reach more than one seller at the same time. Also, potential consumers benefit from the experiences of customers who experience the same product or service. With this change, the business has become an important subject to pre-defining the behavior of consumers who shop online. This study has been aimed at measuring the factors that influence the behavior of local tourists in making online hotel reservations. The study first sought to identify the frequency of local tourists making online hotel reservations via the internet. It was then asked to reveal the factors that influenced the behavior of local tourists to make online hotel reservations. When the results of the study are assessed as a whole, it is found that the factor that most affects the intention of local tourists to make online hotel reservations is the perceived attitude.

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