Abstract:

Social media is defined as the networks created by Internet-based communication platforms with a very short history. Despite its short history, more than three billion people around the world are actively using social media platforms today. With wireless internet access and the popularity of portable smart devices, social media has gone beyond becoming a ordinary communication network. These networks, which many people use, have begun to be used over time as an area of organization against micro or macro power centers. The most remarkable examples of this situation are the social protest movements that occurred between 2011 and 2014. The common feature of these social movements, starting in the Arab countries, then in the United States and in many countries of Europe, is that they use social media as a means of organization. The social media used by social movements as a means of organization is considered a new ground to be learned from the point of view of the working class and the unions. In this context, the effective use of social media is in the dynamics that can create opportunities for trade unions to reach broad masses and to restore their social legitimacy.