Abstract:

The share of the tourism market in the globalized world is growing every day. As a result, the number of serving in the sector is increasing and the need for competitive strategies is increasing. Companies identify their own advantages and develop strategies that are difficult to imitate in order to successfully carry out their service activities will provide competitive advantage for. In order to develop a competitive strategy, must first identify their strengths and weaknesses and aim to provide quality services. The aim of the study is to evaluate the quality of the service of the hot air balloon operations operating in the Cape Town Region and to determine the operations that provide the most suitable service among them with the help of the Analytical Hierarchy Process method. The criteria that are taken into account for this purpose may also be ranked in importance, and it will be possible to see in terms of each criterion the situation of each enterprise.

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