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SALES MANAGER SELECTION WITH MULTI CRITERIA DECISION MAKING METHODS
2023
Journal:  
Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi
Author:  
Abstract:

Success in business requires leaders who can create strategic plans in consistent forward-looking interactions. Companies must pay attention to the selection of these people who can create interactive, realistic strategic plans for the long term and enable their employees to act in line with these plans. Because these decisions affect the performance of the companies and the trust of the shareholders. One of the most important personnel selections to be made is the sales manager. For this reason, spare part companies need to select the best personnel for this position. The literature uses multi-criteria decision-making (MCDM) methodologies to solve the management selection challenge. The purpose of this study is to identify the requirements for a sales manager and to use MCDM methodologies to apply them. Eight criteria were established using a thorough literature study. The criteria were weighted by the criteria importance through an inter-criteria correlation based on single-valued neutrosophic set (SVNS-CRITIC) method. And alternatives were ranked with the multi-objective optimization by ratio analysis based on single-valued neutrosophic sets (SVNS-MULTIMOORA) method. A Turkish automobile spare part company was the target of the application. The study's findings revealed that communication skills were the most crucial factor, and the first applicant was regarded as the best management candidate. Based on the results of the research, recommendations have been made for automobile spare part firms, prospective sales manager candidates, and researchers.

Keywords:

Cok Kriterli Karar Verme Yontemleri Ile Satis Muduru Secimi
2023
Author:  
Keywords:

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Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi

Journal Type :   Uluslararası

Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi