Abstract:

Financial marketing uses together by synchronizing physical and digital channels to provide consumers with the best experience. This marketing concept, which is much stronger and more effective, increases the brand’s recognizability. In this study, the first of a very few examples of fixed marketing applications in Turkey, "Bref's Hygiene Travel Project" was studied as an example event. In the study using the quality research method, a deep interview with the brand’s product manager was conducted and analyzed using a semi-configured interview form. As a result, with the adoption of new technologies, it has been revealed that being the pioneer of change or capturing changing trends, making consumers feel and tell more, gaining customers and creating customer loyalty, living fun and exciting personal experiences, giving consumers much more effective messages and interacting, the fictitial marketing practices have given quite successful results.

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