Özet:

Tourism is a sector in which all domestic and foreign tourists participate. While foreign tourists bring foreign currency to the country, domestic tourists provide money to tourism from other sectors in the country. The factors which affect the tourists’ preferences are being formed under the cultural, social, personal and psychological influences. Investigation of these factors will increase the impact on the importance of local tourists as a target audience. In this context, the purpose of this study was to determine the factors that affect the preference of domestic tourists before they buy a holiday. The target population of the study is detected as the population of Turkey with its 82,003,882 people as its in 2018. The sample consists of 55,633,349 subjects aged between 15 and 65. The data were obtained through a questionnaire applied to 468 people. Amongst the findings, breaking the monotony of standart life, meeting new people in an different environment and spending the holiday in a popular destination are detected as some of the important factors in holiday selection. In addition, higher education and income levels are among the results that have a high impact on holiday buying preferences. As a conclusion, by conducting a similar research on the scale of a city or a larger area academicians can contribute to the increasing the importance of the domestic tourists.

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