Abstract:

Abstract The theme of sports mega events has gained wide discussion in the national political and sports scene in the last decade. Sports events attract large numbers of visitors and promote the sale of large amounts of tickets; have international media coverage and relevance; require a large investment by the organizers, represented by governmental entities together with non-governmental entities; generate significant economic activity for host cities. Through a qualitative, descriptive and exploratory research, these characteristics were analyzed and concluded that the Brazil GP is classified as a sport mega event. This study also demonstrates that hosting a sports mega event should be part of an efficient planning aimed at real benefits for the population of the host cities. An event that occurs consecutively, for several years, in the same place, is better able to generate an identification with its host city, facilitating the development of these possible benefits.

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