Abstract:

Purpose- In this study, it is aimed to determine the effect of individualism & collectivism cultural tendencies and self-confidence levels of Generation Z, who are seen as a potential workforce, on their motivation to lead. Methodology- The data were obtained from Kütahya Dumlupınar University students. Generation Z, especially born before 2000, was selected as the target group within the scope of the research, and research was conducted on 297 participants. In the questionnaire form; there are 48 questions to measure age, gender, individualism & collectivism, self-confidence, and motivation to lead. Findings- According to the research results; horizontal individualism has a significant and positive effect on affective identity leadership motivation, vertical individualism has a significant and positive effect on social-normative leadership motivation, horizontal collectivism has a significant and positive effect on social-normative and non-calculative leadership motivation, vertical collectivism has a significant and positive effect on affective identity and social-normative leadership motivation. Also, self-confidence has a significant and positive effect on social-normative leadership motivation. Conclusion- Conducting detailed research on the motivation sources of the generation z individuals representing the workforce of the near future is of great importance both in terms of academic and business life.

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