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  Citation Number 2
 Views 43
 Downloands 16
Rasyonel ve Duygusal Müşteri Deneyimi
2019
Journal:  
Sosyal Bilimler Metinleri
Author:  
Abstract:

Bu çalışmanın amacı; Gelibolu Yarımadası Tarihi Milli Parkı’nı ziyaret eden yerli turistlerin demografik özelliklerini ve ziyaret kültürünü anlamak, destinasyona gelmeden önce ve destinasyonda yaşadıkları rasyonel ve duygusal deneyimi ortaya koymaktır. Ayrıca bu çalışmada, turistlerin yaşadıkları rasyonel ve duygusal deneyimin demografik özelliklerine (gelir, yaş, cinsiyet, eğitim durumu) göre farklılık gösterip göstermediği test edilmektedir. Araştırmada, Gelibolu Yarımadası Tarihi Milli Parkı’nı ziyaret eden ve burada en az bir gece konaklama yapan 409 yerli turiste ulaşılmıştır. Araştırmada yöntem olarak anket tekniği kullanılmıştır. Araştırmanın amacı doğrultusunda ilk olarak araştırmaya katılan katılımcıların demografik özelliklerinin belirlenmesi amacıyla frekans analizi, sonrasında ise, oluşturulan hipotezler doğrultusunda T-testi ve ANOVA analizleri yapılmıştır. Araştırma sonuçları, Gelibolu Yarımadası Tarihi Milli Parkı’nı ziyaret eden turistlerin yaşadıkları rasyonel ve duygusal deneyimin turistlerin cinsiyetlerine, yaşlarına, eğitim ve gelir durumlarına göre farklılık gösterdiğini ortaya koymaktadır.

Keywords:

Rational and Emotional Customer Experience
2019
Author:  
Abstract:

The aim of this study is to understand the demographic characteristics and culture of local tourists visiting the Gelibolu Peninsula National Historic Park, to show the rational and emotional experience they have lived before and at the destination. The study also tested whether the rational and emotional experiences tourists experienced vary according to the demographic characteristics (income, age, gender, educational status). The study found 409 indigenous tourists who visited the Gelibolu Peninsula National Historic Park and stayed here only a night. The research technique is used as a method. In accordance with the purpose of the study, a frequency analysis was first done in order to determine the demographic characteristics of the participants who participated in the study, and then, according to the created hypotheses, T-tests and ANOVA analyses were made. The research finds that the rational and emotional experience of tourists visiting the Gelibolu Peninsula National Historic Park varies according to the gender, age, education and income of tourists.

Keywords:

2019
Author:  
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Sosyal Bilimler Metinleri

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 150
Cite : 593
2023 Impact : 0.043
Sosyal Bilimler Metinleri