Abstract:

When the studies related to work ethics are reviewed, it is seen that work ethic is perceived as internal matter of businesses in general; therefore, it is more focused on work ethics of the personnel in that businesses. However, work ethics is directly related to corporate image of business and especially have importance with regards to businesses’ stakeholders. One of them most important stakeholders of business is consumer and in terms of consumer to what degree honesty and reliability of business or brand is important? When we consider the relationship between business and consumer, we realize that studies are more on work ethics and consumer ethic. There is need for a comprehensive work towards the impact of work ethics on consumer behavior and ethic standards within business- consumer relations. In this scope, with the aim of identifying that how unethical behaviors in businesses providing goods and services to consumers are evaluated by consumers, in the study, the ethical evaluation of complaints of consumers over the 18 age and residing in Ankara, in consumer perception are examined as field research in December 2019. Each and every complaint and their frequency rates are obtained from field research data. The ethical evaluation of that complaints are also tried to be uncovered through asking to consumers. In this way, with regards to customer satisfcation which type of behaviors that businesses need to avoid could be find out.

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