Özet:

When we look at the changes in today’s society, we see that, along with rapidly increasing consumption, the social and individual positions of products are also undergoing significant changes. As a result of these changes, Postmodern consumer models have emerged in the world of science. In the background of this change, the mass consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, the consumer, and the consumer. As the increase in marketing competition is added to these changes, it has become of great importance for consumers to understand properly and develop theories that are practical. For all of these reasons, consumer decision theory and approaches that focus on how consumers make decisions and show behavior should be focused on the root. In addition, the literature scan shows that in Turkish literature the study and scientific accumulation in this field are not sufficient, while in Postmodern Consumer Decision Theory there is not sufficient scientific deepening. In this study, in accordance with the same purposes, first detailed literary scan, consumer decision theory and the economic and psychological sciences parallel discussion and conclusions on the future of the Postmodern Approach were made. There is also extensive access to resources to support future work.

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