Özet:

Social media platforms continue to grow by attracting different users of the society with new applications. One of these new platforms is TikTok, a 15 to 60 second short video sharing application based on music and entertainment, mostly preferred by young users. While new social media platforms attract people, it is wondered what needs these uses meet. The approach of Elihu Kazt and his friends who state that the audience uses the media to meet their various needs maintains their validity today even if the quality of the mass media changes. In this study, it was tried to be understood the reasons of the TikTok use of university students and the gratification obtained by using the in-depth interview technique which is a qualitative research method. Ethics Committee Report of the Research; It has been taken from the Sciences Research and Publication Ethics Committee of Muş Alparslan University, with the Meeting Number 4 and Decision 10, dated 25.02.2021. Which needs TikTok use meet was imvestigated by asking thirteen associate degree students studying at Muş Alparslan University open-ended questions about the reasons of the TikTok usage, the contents of sharing, the effect of number of followers and frequency of use .As a result of the study, it has been determined that the Uses and Gratification categories that were seen to be effective are ease of use and production, communication and surveillance, fun, relaxation, being appreciated, self-expression, and spending time.

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