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Bir stadyumun ya da spor tesisinin fiziki çevresi olarak ifade edilen sportscape/spor çevresi taraftarların spor etkinliklerine katılım niyetlerinde rol oynayabilmektedir. Spor çevresi, hizmet çevresi kavramı esas alınarak tanımlanmıştır ve spor tesisinin erişilebilirliği, estetiği, oturma konforu, elektronik ekipman/ekranlar ve tesis temizliğini içerir. 21. yüzyılın başından bu yana, özellikle teknolojinin gelişmesiyle birlikte, spor tesislerinin fiziksel ortamı ve doğal olarak spor çevresi de değişmiştir. Örneğin; günümüzün akıllı spor tesisleri maç skoru, maç istatistikleri, kadrolar ve pozisyon tekrarları hakkında zengin bir bilgi sağlayan devasa büyüklükte skorbordlara sahiptir. Bir başka örnek sporcuların dev görüntülerinin dijital teknolojiler vasıtasıyla spor tesislerinin tepesine yansıtılabilmesi olarak verilebilir. Kısacası, 21. yüzyılın başından bu yana, özellikle teknolojinin gelişmesiyle birlikte, spor tesislerinin fiziksel ortamı ve doğal olarak spor çevresi de değişmiştir. Son yıllarda dijital medya araçlarının spor tesislerinde kullanılması spor tesislerinin hem atmosferini hem de çevresini değiştirmektedir. Bu yüzden spor organizasyonları, takımları ve ligleri spor tesislerinin atmosferini değiştirmenin ve tüketicilerine yeni eğlence araçları sunmanın yollarını aramaktadır. Bu bağlamda bu çalışma, spor tesislerinde yeni bir spor eğlencesi aracı olarak Akıllı Selfie Platformunun seyirciler üzerindeki etkilerini incelemeyi amaçlamaktadır. Araştırma; nitel araştırma yöntemlerinden görüşme (mülakat) yöntemi kullanılarak 12 Aralık 2019 tarihinde 18 katılımcı ile gerçekleştirilmiştir. Verilerin analizinde içerik analizi tekniği kullanılmıştır. Araştırma sonucunda Akıllı Selfie Platformunun etkilerine yönelik katılımcı görüşleri “Akıllı Selfie Platformu Deneyimi”, “Selfie Kullanımı” ve “Tesis Atmosferi” temaları içerisinde analiz edilmiştir.
The sportscape/sport environment, expressed as the physical environment of a stadium or sports facility, can play a role in the intentions of fans to participate in sports events. The sports environment is defined on the basis of the concept of service environment and includes the accessibility of the sports facility, the aesthetics, the comfort of sitting, electronic equipment/screen and the cleansing of the facility. Since the beginning of the 21st century, especially with the development of technology, the physical environment of the sports facilities and, naturally, the sports environment have also changed. For example, today’s smart sports facilities have huge scores of size that provide rich information about match score, match statistics, teams and position repetitions. Another example can be given is that the enormous images of athletes can be reflected at the top of sports facilities through digital technologies. In short, since the beginning of the 21st century, especially with the development of technology, the physical environment of sports facilities and naturally the sports environment have also changed. In recent years, the use of digital media tools in sports facilities has changed both the atmosphere and the environment of sports facilities. That’s why sports organizations, teams and leagues are looking for ways to change the atmosphere of sports facilities and to offer new entertainment tools to their consumers. In this context, this study aims to explore the effects of the Smart Selfie Platform on the audience as a new sports entertainment tool in sports facilities. The research was conducted with 18 participants on December 12, 2019 using the method of interview (interview) of the quality research methods. In the analysis of data, the content analysis technique is used. The results of the study analyzed participants’ opinions on the effects of the Smart Selfie Platform within the topics “Smart Selfie Platform Experience”, “Selfie Use” and “Tesis Atmosphere”.
The sportscape/sports environment, referred to as the physical environment of a stadium or sports facility may play a role in the intents of fans to participate in sports events. Sports environment is defined on the basis of the concept of service environment and includes accessibility, aesthetics, seating comfort, electronic equipment/screens and facility cleanliness of the sports facility. Since the beginning of the 21st century, especially with the development of technology, the physical environment of sports facilities and, normally, their sports environment are also changed. For example, today's smart sports facilities have huge scoreboards providing so much information on match score, match statistics, match line-ups and position replays. Another example is that giant images of athletes can be projected onto the top of sports facilities using digital technologies. In short, since the beginning of the 21st century, especially with the development of technology, the physical environment of sports facilities and, normally, their sports environment are also changed. In recent years, the use of digital media devices in sports facilities has been changing both the atmosphere and the environment of sports facilities. That is why sports organizations, teams and leagues are looking for ways to change the atmosphere of sports facilities and offer new entertainment tools to their consumers. In this context, this study aims to examine the effects of the Smart Selfie Platform on audiences as a new sports entertainment tool in sports facilities. The survey was conducted with 18 participants by using the interview, which is one of the qualitative research methods. Content analysis technique was used in the analysis of the data. As a result of the survey, participant views on the effects of the Smart Selfie Platform were analyzed within the themes of the “Smart Selfie Platform Experience”, “Selfie Use” and “Facility Atmosphere”.
Alan : Eğitim Bilimleri; Filoloji; Güzel Sanatlar; Hukuk; İlahiyat; Sosyal, Beşeri ve İdari Bilimler; Spor Bilimleri
Dergi Türü : Uluslararası
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