Özet:

Business name is the name that is used to describe the business and to distinguish it from other businesses without being related to the business owner. Craftsmen may also use business names along with merchants. Although there is no obligation to use business names, if a business name is used, it must be registered wiht the trade registry . In order to protect business names, special protection provisions regarding the trade name in the Turkish Commercial Code, unfair competition provisions and in some cases, provisions on the protection of the civil name in the Turkish Civil Code may be apply. Considering the conditions that are necessary for the implementation of the protection provisions and their purpose, protection of business names under unfair competition law provisions appears to have a greater importance. This article examines business names and the concepts of unfair competition and their relationship with each other, as well as legal demands regarding the protection of business names within the scope of unfair competition.

Anahtar Kelimeler: