Özet:

The research covers administrative staff working in large-scale enterprises located in Karaman province. There are 13 large-scale in the Karaman province with a capacity of employment of 250 and more, with a net sales annual revenue exceeding 125 million Turkish Liras. There are 250 employees in these companies as administrative staff. In total, 182 people have been surveyed. The return rate is 72%. The main objective of the research is to explore the relationships between strategic conformity, marketing innovation and innovation performance in large-scale enterprises involved in the food industry in Karaman province. In this study, large-scale enterprises in Karaman province have found that there is a statistically high-level positive and meaningful relationship between strategic conformity, marketing innovation and innovation performance.

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