Abstract:

The events offer important opportunities for destinations to display many different attractions at the same time. The events also offer many opportunities to encourage visitors to see tourist products on site and to reduce promotional costs. Successful implementation of organizations evaluated within the scope of the event may also affect visitor satisfaction and future travel decisions. The formation of the intention of individuals to visit the destinations again may be considered important in terms of increasing the income that the destination will receive from tourism. The intention to revisit can create an opportunity to reach visitors around the visitors as well as reducing the promotional costs. This research aims to reveal whether the activities have any effect on the intention of the individuals to visit the destination again. For this purpose, Şeb-i Arus ceremonies, one of the important cultural activities in our country, were examined within the scope of the study. In this context, the research universe is composed of tourists visiting Şeb-i Arus ceremonies. In the research, questionnaire technique, which is frequently used in quantitative research, was used as a data collection tool. The biggest constraint experienced in the research is that the data can only be collected on the dates of the ceremonies. According to the results of the analysis of the data obtained, it was concluded that the activities had an impact on the intention of the visitors to visit the destination again. It was found that the display or promotion of destination-specific figures and values had an impact on the intention to visit again, especially during the event.

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