Özet:

Recently, the rapid progress of communication and telecommunications technology in our world is creating a change in the social, cultural and moral values of individuals in the social field. It is possible to see the effects of this rapid transformation in the use of social media, which is from the new media tools. The use of social media plays an important place in the lives of individuals of the Z generation, born in almost every part of society, especially with digital technology. However, this situation has brought changes in the sense that youth use social media on the fact of privacy. In the study, a pilot study was conducted to get to the details of how the approaches to the privacy phenomenon in social media use of individuals are forming today. In this context, first of all, the information obtained in the light of our literary scan results in the conceptual framework study, the field research type of quality research methods have been applied to the focus group discussion technique. In January 2018, a group of students at the Ayvansaray University of Istanbul took place with a focus group meeting. In the interviews, the data obtained about the privacy acquisitions of students in the use of social media were categorized in the study and analyzed in an imaginary method. The research finds that individuals of the Z generation use social media while psychically personal pleasure, happiness, curiosity, etc. They have not shown sufficient importance to the fact of privacy for the satisfaction of the items. They also concluded that the measures they have taken against the risks related to the privacy of their personal information and personal life are limited and insufficient.

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