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  Citation Number 1
 Views 78
 Downloands 15
BANDWAGON, VEBLEN VE SNOB ETKİSİNİN ÇEVRİMİÇİ LÜKS ÜRÜN SATIN ALMA VE SATMA NİYETİNE ETKİSİ ÜZERİNE BİR ARAŞTIRMA
2021
Journal:  
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Author:  
Abstract:

Değişen tüketici davranışları ile birlikte çevrimiçi alışverişin tüketiciler tarafından yaygın ve hızlı bir şekilde kullanılması ile birlikte çevrimiçi platformlar önemli bir seçenek halini almıştır. Bu çalışmada tüketicilerin Bandwagon, Veblen ve Snob etkisinin çevrimiçi birinci el lüks ürün satın alma niyeti, çevrimiçi ikinci el lüks ürün satın alma niyeti, taklit ürün satın alma niyeti ve 2. El lüks ürün satma niyetleri üzerindeki etkisi üzerinde durulmaktadır. Çevrimiçi anket yöntemiyle 344 tüketiciden toplanan veri PLS-SEM Kısmi En Küçük Kareler Yapısal Eşitlik Modellemesi ile incelenmiştir. Araştırma sonucuna göre Bandwagon etkisinin çevrimiçi 1. el satın alma niyeti, çevrimiçi 2. el satın alma niyeti, taklit ürün satın alma niyeti ve 2. El satma niyeti üzerinde etkili olduğu tespit edilmiştir. Snob etkisinin çevrimiçi 1. el satın alma niyeti üzerinde etkili olduğu tespit edilmiştir. Buna karşın, çevrimiçi 2. el satın alma niyeti, taklit ürün satın alma niyeti ve 2. El satma niyeti üzerinde benzer bir etki görülememiştir. Veblen etkisinin ise çevrimiçi 1. El satın alma niyeti, çevrimiçi 2. el satın alma niyeti ve 2. El satma niyeti üzerinde etkili olduğu tespit edilmiş olup taklit ürün satın alma niyeti üzerinde benzer bir etkiye rastlanılmamıştır.

Keywords:

The environmental impact of BANDWAGON, VEBLEN and SNOB is an investigation on the impact of luxury products on the purchase and sale of the product.
2021
Author:  
Abstract:

With the changing consumer behavior, online shopping has become an important option, along with the consumers’ widespread and rapid use of online shopping. In this study, consumers intend to buy first-hand luxury products online by the Bandwagon, Veblen and Snob effects, intend to buy second-hand luxury products online, intend to buy imitating products and 2. It focuses on the impact on the intentions of selling luxury products. The data collected from 344 consumers by the online survey method was partly studied by the PLS-SEM Smallest Quarter Structural Equality Modeling. According to the study, the Bandwagon effect is the intention of online first-hand purchase, the intention of online second-hand purchase, the intention of imitating product purchase, and the intention of online second-hand purchase. It has been found to be effective on the intention of hand selling. The Snob effect has been found to be effective on the intention of online first-hand purchase. Nevertheless, the intention of online hand purchase, the intention of imitating the product purchase and the intention of hand purchase. There was no similar effect on the intention of hand selling. The effect is on line 1. The intention of hand purchase, the intention of hand purchase online and the intention of hand purchase 2. It has been found to be effective on the intention of hand-selling and has not been found any similar effect on the intention of imitating product purchase.

Keywords:

0
2021
Author:  
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Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 1.477
Cite : 13.306
2023 Impact : 0.296
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi