Abstract:

This study focuses primarily on the competitive advantage of residential enterprises. In this regard, the principal goal of the researcher is to identify the resources that accommodation provide a competitive advantage. For this study, the Bodrum/Muğla destination has been selected as an example. In the framework of the research, the quality data was collected through a semi-configured interview technique. Of the 5 star accommodation companies operating in Bodrum, 16 accommodation companies were randomly selected based on the voluntary essence. The data was collected by the management of these 16 accommodation enterprises. In the processing of the obtained data, the content analysis technique has been used. According to the findings of the study, there is a strong competition between the accommodation companies, and the are trying to create loyal customer audiences by paying attention to improving the quality of service while competing with each other. In addition, the results of the work have shown that the are responsible for providing quality service to the staff working within the business, to ensure price-quality balance, to establish good bilateral relationships with their suppliers, to carefully follow customer feedback.

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Abstract:

In this study, the sources of competitive advantage of accommodation establishments are mainly discussed. In this respect, the main purpose of the researcher is to determine the sources in which the hospitality businesses provide an advantage in competition. Bodrum / Muğla destination was chosen as the sample for this study. Qualitative data were collected by semi-structured interview technique. 16 accommodation establishments were selected randomly from 5 star accommodation establishments operating in Bodrum. Data were collected by interviewing the managers of these 16 accommodation establishments. Content analysis technique was used to process the obtained data. In line with the findings of the research, it was concluded that there was intense competition among accommodation establishments and that the enterprises tried to create loyal customer masses by taking care to increase the service quality while competing with each other. In addition, in the results of the study, it is seen that the companies take care to provide price-quality balance, establish good bilateral relations with their suppliers and follow customer feedback carefully to provide quality service to the personnel working in the enterprise.