Abstract:

As a result of the global epidemic of the new type of coronavirus that emerged in China's city of Wuhan in December 2019, the World Health Organization on March 11, 2020 announced a pandemic and created a long-term agenda for the world public (WHO, 2020). On March 11, 2020, about 5,000 people died in 114 countries due to the Covid-19. In the context of the measures taken along with these developments, it is possible to say that a number of habits in the lives of individuals have changed. Among these, consumer activities have revealed different marketing methods in order to slow the spread of the virus. One of the priorities of individuals was achieving consumption products prepared in hygiene conditions where the risk of infection is at the lowest level. As a result of the marketing strategies offered in this framework, different applications such as contactless delivery have gained popularity. The aim of the study is to examine the level of reliability in terms of customer compliance with hygiene rules in the supply chain of e-market purchases that are increasing along with the Covid-19 process. For this purpose, the consciousness of the concept of safety is analyzed within the framework of food safety. The food security systems and local sanitary rules are tested by the institutions that are conducting controls. In this context, from the hypotheses suggested in the study that the reliability in the levels of compliance with the hygiene rules is tested; the concept of food safety increases its awareness as the level of education, the age group increases the preference of packaged products, the level of education increases the institutions that control the hygiene rules.