Abstract:

Food consumption has always been an important topic because it is a key energy source for individuals to continue their lifelong activities. However, with the increase in negative news and publications about food production in recent years, food consumption has become more important than ever. Because of the explains of experts that encourage children to consume eggs, organic egg consumption is also in the top of the food products that children especially pay attention to. The knowledge of the factors that influence consumer’s purchasing preferences in the egg consumption, which is an important part in the diet of individuals, is also of great importance for companies that operate in the industry. The aim of this study is to identify the factors that affect consumers’ intention to buy organic eggs. The data of the study was collected by a face-to-face survey of 220 consumers with a easy sample method. In the analysis of data, Cronbach Alpha method was used, Normality test, Opening Factor Analysis, Verifying Factor Analysis, Structural Equality Model. The results of the analysis have shown that consumers intend to buy organic eggs have a statistically meaningful effect on food safety, nutritional value and health consciousness.

Keywords: