Abstract:

Objectives:In recent years, innovations in health care services, increasing competition, increasing awareness of consumers necessitate being preferred.Being different and placing this phenomenon in the mind of a healthy/sick individual brings with it to be preferable and becoming a brand.For this reason, the service must be presented to the individual with concrete evidence and gain a position in the mind.The main purpose of this study is to evaluate the positioning usage features of nurses working in internal medicine clinics. Materıals and Methods:This descriptive study was carried out in a university hospital in Trabzon between    01-28 February 2015.The study's population and sample consisted of 186 nurses working in internal medicine clinics, but the study was completed with 170 nurses.The data were collected using the "Personal Information Form" and the "Positioning Information Form".The results obtained in the study were evaluated as number, percentage and mean. Results:67.1% of nurses working in internal medicine clinics have undergraduate degrees, 84.1% are clinical nurses and the work period is 9.0 ± 7.3 years.86.5% of the nurses stated that they wanted to be remembered as "a nurse providing quality service by the patients" and 81.2% "took care to display positive behavior while presenting nursing service".It was determined that 77.6% of the nurses "strives to leave positive traces of the nursing service in the minds",71.2% of them "think about what should the community thinks about nursing care service" and 70.0% of them "try to put positive meanings in nursing services" Conclusion:This study provides basic evidence of the importance of identifying and improving the positioning features of nurses working in internal medicine clinics.However, further research is needed to assess the positioning of the nursing profession in our country and the positioning features of the nurses

Keywords: