Abstract:

In the digital age we are in, technology has brought a change and transformation to every field of life. Disciplines are traditionally living in a digital transition process, with technology generating new forms of expression and new media tools to transmit the product in many fields. On the other hand, the traditional is also derived from innovative post-digital forms, which contain the new and the old, which can often be considered hybrid, and which are built on the old. Ergodic literature is a type of literature that requires the reader to participate actively in the creation of the story as a term first introduced by the Norwegian Espen J. Aarseth. Ergodic literature and graphic design can be considered among the disciplines that require the active participation of the audience. The active participation mentioned for this kind can be achieved by the use of an unlinear narrative structure or by the use of interactive elements such as books, video games, where the story is directed by the reader, where it makes a physical effort to reach a conclusion. Similarly, the graphic design discipline, while communicating, also allows the audience to actively interact with the design and use different ways and personalize them to interpret themselves accordingly. In this study, a broad literary study was conducted on the similarities and differences between ergodic literature and graphic design. In this context, the active participating examples of both fields have been studied to create meaning for the viewers/readers and to transmit ideas. It is believed that the research is important in terms of the study of the techniques used to influence the audience in ergodic literature and graphic design, how the traditional forms are questioned in narrative and representation.

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