Abstract:

The aim of this study, which examines the impact of commitment to nature on the motivation to participate in nature walks, is to be able to make recommendations in the context of marketing and promotion to travel agencies and other organizations that organize nature-based events through the relationship between existing variables. Considering this objective, the examples of the research have been identified as the people who participate in the natural walks organized within the Mersin province borders. For the purpose of collecting data from the sample group, the survey form was used, consisting of the scale of dependence on nature and the scale of motivation for participation in the natural walks. As a result of the data collection process made between January 3 and March 2, 2020, a total of 280 survey forms were obtained. The regression analysis found that the motivation to participate in the natural walks of the commitment to nature was 59.3 per cent in the educational dimension (R2); 52.5 per cent in the health dimension (R2); 52.2 per cent in the social dimension (R2); 48.2 per cent in the observation dimension (R2) and 47.3 per cent in the time dimension (R2). The results obtained in the study were discussed, theory and practice recommendations were presented, taking into account the area.