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  Citation Number 1
 Views 27
 Downloands 1
Country Image of Kazakhstan: From Stereotype and Critique to Positive National Branding
2015
Journal:  
Journal of Eastern European and Central Asian Research
Author:  
Abstract:

In the framework of nation building processes, Kazakhstani government   works on a positive national branding. For this, it decided to host international mega events such as Olympics and World Expo.   In 2011, Asian Olympic Games took place in Astana and Almaty cities. In 2017, Kazakhstan   will host the World Expo ‘Future Energy’ and 28th Winter Universiade, in 2022 Kazakhstan is going to host Winter Olympics. After ambitious transfer of the capital city from Almaty to Astana, these mega events serve to promote economic growth, infrastructure upgrading and leadership in Central Asian region.

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2015
Author:  
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Journal of Eastern European and Central Asian Research

Journal Type :   Uluslararası

Metrics
Article : 345
Cite : 99
2023 Impact : 0.049
Journal of Eastern European and Central Asian Research