Özet:

Health tourism is one of the important alternative tourism types recognized worldwide due to its economic contribution. The international standards introduced to the sector have made it compulsory for developed countries as well as developing countries to develop quality and quality. Therefore, the influence of areas such as planning, policy and employment primarily concerns all stakeholders of the tourism sector. This study aims to evaluate the awareness of tourism academics that have an important place among tourism stakeholders towards health tourism. In order to obtain primary data in accordance with the purpose, discussions were conducted with 19 academics in the tourism faculty of 3 universities located in Ankara and Konya province. According to the findings obtained, the academics have emphasized that there is a potential for health tourism in Turkey and that it is in a favorable position in medical tourism, but in the first place there is insufficiency in marketing activities such as promotion. The study finds that academics have general knowledge in health tourism but are not deeply aware of the practices that health organizations have done.

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