Özet:

Corporate Social Responsibility (CSS), which arises on the basis of the essence of volunteering and reaches a strategic dimension in the development process of the theory, is an important tool in which can enhance their social interactions with stakeholders. The KSS activities, in natural disasters and crises, can produce results in the benefit of both the business and stakeholders. As a result of a social crisis arising from the earthquake occurring on October 30, 2020 in the Izmir province, many aimed to be involved in the crisis solution process while also performed important social responsibility activities. In the current study, the two companies that perform the KSS activities in the natural disasters process have been compared. In this context, the objective of the current study is to analyze the contents of the KSS strategies followed by two different enterprises, undertaking the content analysis of the corporate websites in the framework of the "proactive" and "reactive" KSS strategy, and to analyze the user responses given to the KSS communication message they communicate to their stakeholders through social media, determining the perception of the user against the enterprise. In the subsequent phase of the study, the findings of the two are compared with the analysis of differences from the quality analysis techniques and the reasons for perception in users are discussed. The research results in the proactive or reactive KSS strategies that enterprises follow, especially in social emergencies (cremes, floods, epidemics, etc.). It has shown that it can lead to different consequences. Companies that follow proactive KSS strategy lead to a more positive perception in users. This may also affect the tendency of users to re-buy or re-visit from.

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