Özet:

This research aims to analyze Instagram posts of Olympic athletes during the Covid-19 pandemic period. Research four men and four women a total of eight Olympic athletes have begun to examine the Instagram account on the day of the proclamation of the first pandemic cases in Turkey. This review covered the dates from March 18 to June 26. The data of the research are 132 photos and captions. Photos were analyzed by quantitative content analysis and photo captions were analyzed by qualitative content analysis. Quantitative findings of the study show that both male and female athletes shared the most sports life (58.3%) in the pandemic process. The photo of athletes about Covid-19 is 9.1% and all of these photos are the shares of male athletes. The qualitative findings of the research were collected under three themes. These are: Being a role to society in the Covid-19 process, dedicated athlete for postponed Olympics, sports life in quarantine days. Results revealed that both female and male athletes are role models for the society in the pandemic process via Instagram posts.