Özet:

Agriculture sector of Pakistan is in dire need to adopt latest farm practices for enhancement of agricultural productivity. Pakistani farmers utilized interpersonal communication in many shapes such as, mutual discussion with friends, fellow farmers, vendors/change agents, extension workers for seeking agricultural information. In order to achieve the required adoption of farm practices, policy makers have to make policies for effective communication. This study generally finds the statistical relationship between information obtained via interpersonal communication using social contacts and adoption of farm practices by the farmers. Finding of study showed the significant relationship of >.235** with the p=.000 between usage of interpersonal communication and obtained agricultural information and also significant relationship at the level >.589** with the p=.000 between agricultural information sought through interpersonal communication and adoption of recommended practices in agriculture sector of Pakistan. However, mean score of the usage of interpersonal communication is at medium level which also varies according to different types of interpersonal communication.

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