Abstract:

Individuals are directed to mass communications tools to meet some of their needs. Elihu Katz, in theory of uses and satisfying, reaches the needs and the concepts of satisfying that are achieved by concerning people with what they do with the media. In this study, in the framework of the theory of uses and satisfactions, the Masterchef competition program has been studied by the viewers’ comments on the official Instagram page of the competition by the method of speech analysis. In the research conducted in the framework of the use and satisfaction theory, individuals can use mass communication tools for various purposes such as informing and educating, identifying with the characters that the media content offers, social interaction, a sense of belonging to a community, leaving away from the stress of daily life or simply entertaining. The study and the impact of the current approach of uses and satisfying has been tried to investigate. The study was conducted through the audience’s comments on social media with the assumption that the audience was pleased, satisfied and satisfied with their personal needs. As a result, the competition program viewers were excited about the winning of the competitor they supported, saddened about their loss and relaxed their hatred, holding any competitor and moving with the feeling of competition that he felt exactly what theory said. In addition, the logic of the use and satisfaction theory, the state of satisfying the audience's needs through the media has once again supported the idea of spending a fun time with television and leaving away from the trouble of everyday life.

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