Özet:

Investors can make irrational decisions while making an investment decision, under the influence of behavioral bias. In this study, a total of 4 behavioral trends were examined, such as investor's behavior, "overconfidence", "affinity bias", "avoiding loss / regret" and "herd behavior". The main purpose of this study is to determine the effects of investors' psychological prejudices on investor behavior. For this purpose, a face-to-face questionnaire was applied to the academic staff working at Tokat Gaziosmanpaşa University. The survey was applied to 272 participants. The data obtained with the survey were analyzed with the SPSS-18 package program. According to the results of the analysis, it was determined that the behavior of investors differed according to gender, academic title and income groups. However, it was found that there was no difference between investors' behavior and marital status and age groups.

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