Özet:

The tourism industry needs synergies cooperation between Provincial and Regional Governments. Lampung Province, Indonesia today is focusing on the marine tourism industry as one of the welfare solutions for increasing coastal community economic growth in Pesawaran and Tanggamus. The long-term goal of the marine tourism industry policy in both Regency is community governance based on local wisdom. This paper describes the model for developing the tourism industry through a policy of cooperation between regions in Lampung Province which lead to improving people's welfare and determine the marketing side of coastal tourism. There are some concepts that we use: governments approach; policy; marine tourism and tourism industry. The method used is descriptive qualitative. Data obtained through interviews with key informants relevant to this research study. The location of this research is Lampung Provincial Government, Tanggamus Regency Government and Pesawaran Regency Government. The strategies carried out by Pesawaran and Tanggamus Regency governments are focusing on local wisdom and coordination in developing marine tourism industry. The vast array of business according to Page, Stephen J (2014) are interlinked together in the production and delivery of tourism products largely operate for profit.

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