Özet:

In the teenage world, reigned by Facebook, Twitter, Instagram and other social media for years, permanent contacts with reading and books are frequently just incidental, reduced to school reading lists as proven by alarming readership surveys in this age group. On the other hand, however, young fans of the Internet and computer games, intrigued by attractive books, are able to make conscious reading choices and become involved readers. Making the above assumption, an attempt was made at analyzing the book market for teenagers in 2010–2017. Based on data submitted by the Central Statistical Office of Poland, the National Library, Biblioteka Analiz and the Polish Chamber of Books, a quantitative and qualitative analysis of this most demanding, according to Ł. Gołębiewski and P. Waszczyk, market was carried out, the mechanisms governing this sector were identified, and also possible corrective measures were indicated aimed at stimulating and shaping permanent reading interests among adolescents.

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